1. Introduction

The Art Beat Club (Marenthe Otten, Oude Molstraat 32D, 2513 BB The Hague, The Netherlands, CoC 27359182, VAT NL001890474B92) respects your privacy and is committed to protecting your personal data.

This Privacy & Cookie Policy explains how we collect, use, store, and protect your personal data, in accordance with the General Data Protection Regulation (GDPR).

2. Personal Data We Collect

We collect personal data that you provide directly and data that is collected automatically.

2.1 Data You Provide

We may collect:

• Name

• Email address

• Billing and payment details

• Purchase and order information

• Any information you provide via forms, emails, or community interactions

2.2 Data Collected Automatically

We may collect:

• IP address

• Browser type and version

• Device type and operating system

• Website usage and interaction data

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Performance of a contract (e.g. delivering courses or Memberships)

• Legal obligations (e.g. tax administration)

• Legitimate interest (e.g. improving services and preventing fraud)

• Consent (e.g. newsletters, cookies, and marketing tracking)

4. How We Use Your Data

We use your personal data for the following purposes:

4.1 Service Delivery

• Processing payments

• Providing access to courses, programs, and Memberships

• Customer support

4.2 Improvement of Services

• Analyzing website usage

• Improving functionality, content, and user experience

4.3 Marketing & Communication

• Sending newsletters and updates (only with your consent)

• Personalizing communication based on your interactions

4.4 Security & Compliance

• Fraud prevention

• Compliance with legal obligations

5. Use of Third-Party Tools

To operate and improve our services, The Art Beat Club uses selected third-party tools and platforms.

These include:

• Squarespace – website hosting and forms

• Membirds – payment processing

• Plug&Pay / Mollie / Stripe – payment providers

• Kit – email marketing and communication

• Zapier – system integrations

• Meta (Facebook and Instagram) – marketing and analytics

These providers may process personal data on our behalf or act as independent controllers, depending on the service.

We carefully select providers that comply with applicable data protection regulations.

We do not sell your personal data.

6. Marketing, Tracking & Retargeting

We use tracking technologies, including the Meta (Facebook and Instagram) Pixel, to measure the effectiveness of our marketing, analyze user behavior, and show relevant advertisements.

This includes:

• tracking page visits and interactions

• measuring conversions

• creating audiences based on visits to our website

• showing targeted advertisements on platforms such as Facebook and Instagram to people who have previously visited our website

We do not use this data to create broader or lookalike audiences.

We may use privacy-enhanced configurations (such as server-side tracking) to limit data exposure and retain greater control over collected data.

However, certain data may still be shared with Meta for advertising and analytics purposes. Meta may combine this data with information from your account on its platforms.

As a result, you may see advertisements from The Art Beat Club on Facebook, Instagram, or other Meta services after visiting our website.

Tracking and advertising technologies are only activated after you have given explicit consent via our cookie banner.

7. External Platforms (Membirds / Plug & Pay)

For payments and access to certain services, we use external platforms such as Membirds and Plug & Pay.

When making a purchase, your payment details are processed by these platforms or their payment providers. The Art Beat Club does not store full payment details.

These platforms may apply their own privacy and cookie policies.

8. Data Retention

We retain personal data only as long as necessary:

• for the duration of your account or course access

• to comply with legal obligations (e.g. tax laws, up to 7 years in the Netherlands)

• for resolving disputes or enforcing agreements

9. Your Rights

Under GDPR, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion of your data

• Restrict processing

• Object to processing

• Data portability

You may also withdraw your consent at any time (e.g. unsubscribe from emails or adjust cookie settings).

To exercise your rights, please contact: hallo@marenthe.nl

10. Data Security

We take appropriate technical and organizational measures to protect your data, including:

• SSL/TLS encrypted connections

• Secure payment processing

• Restricted access to personal data

However, no system is completely secure. We take reasonable steps to protect your information.

11. Cookies

11.1 What Are Cookies

Cookies are small text files stored on your device that help websites function and provide insights into usage.

11.2 Types of Cookies

We use the following types of cookies:

• Necessary cookies
  Required for the website to function

• Analytics cookies
  Used to understand website usage and improve performance

• Marketing cookies
  Used for tracking, advertising, and retargeting

11.3 Consent

When visiting our website, you will be asked to consent to the use of non-essential cookies.

You can withdraw or adjust your preferences at any time via the cookie settings.

11.4 First-Party and Third-Party Cookies

We primarily use first-party cookies. However, we also use third-party tools (such as Meta) that may place cookies or use similar technologies for tracking and advertising purposes.

12. Your Advertising Choices

You can manage your advertising preferences via your account settings on Meta platforms (Facebook and Instagram).

You can also withdraw your consent for tracking at any time via our cookie settings.

13. Updates to This Policy

We may update this Privacy & Cookie Policy from time to time.

The most recent version will always be available on our website.

14. Contact

For questions about this policy or your personal data:

The Art Beat Club
Email: hallo@marenthe.nl